[Alumni-chat] Selling Anitoch!

[Matthew Arnold]

Does the College even have a dedicated, full-time PR person anymore, much less the services of an agency? You may be right, but the resources haven't been there to sell it for a long time. It takes a lot of expertise, time and money to tell the story of a school like Antioch, and outside of some small and greying East Coast lefty circles, it's not a brand name. Now, if some industrious and/or wealthy alum wanted to set up and beat the drum for a fund to finance external communications, that might help (um, being broke and having a one-year-old, I don't nominate me). Otherwise, the College is in the impossible position of having to choose between funding of essential posts, which have already been cut to the bone and beyond, or hiring PR help (which is generally going to be seen internally as a less-than-essential vanity position). Guess what's going to go? 

Matt ('99)

----- Original Message ----
From: David Roger Allen <davidrogerallen at hotmail.com>
To: alumni-chat at w3.antioch.edu
Sent: Monday, March 26, 2007 8:35:44 AM
Subject: [Alumni-chat] Selling Anitoch!

It is preprosterous that a school with Antioch's distinguished history, track record, and incredible roster of alumni/ae overachievers which populate all levels of USA and world academia, government, arts, etc. should be pleading with the outside world to provide Antioch with an overall student population of 500 people.

Antioch's traditional peer schools (Oberlin, Swarthmore, Reed,  the University of Chicago, etc.) are ALL turning away student applications by the carload.

Antioch has been "left behind" for one simple reason:  its story is not told or sold adequately by the Antioch admissions office.   Antioch does indeed have an attractive story which should be told, but that story is NOT told adequately or attractively.

Change that and Antioch's fortunes will change for the better.     

If and when things change on that score, Antioch would once again become "the flavor of the month" college (as it certainly was in the early 1960's when I attended), ranked nationally and worldwide among the greatest and most desired colleges anywhere.

Antioch outreach media has to get off its rear-end and onto its feet....again.  Irwin Inman, '40, College Editor in the late 50's - early '60's is was/is a role model for how to do it right, and get customers to turn-away levels as a result.

David Roger Allen, Antioch '66 (Direct email address: DavidAllenUSA at Yahoo.Com)







 

David Roger Allen,

644 Shrewsbury Commons Ave., #239,

Shrewsbury PA 17361

(717)235-1982

DavidRogerAllen at Hotmail.Com

DavidAllenUSA at Yahoo.Com

 




From: "Mark Pomerantz" <marklp2 at comcast.net>
Reply-To: Alumni Chat List <alumni-chat at w3.antioch.edu>
To: "'Alumni Chat List'" <alumni-chat at w3.antioch.edu>
Subject: RE: [Alumni-chat] Alumni Chat Lives!
Date: Sun, 25 Mar 2007 17:50:30 -0700


 

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From what I’m seeing the College’s situation doesn’t seem to be improving except marginally. Can it survive another five years Barbara? What are the latest estimates if enrollment stabilizes around 500?

 

Mark 

 

Mark Pomerantz
Principal Consultant and Manager, Social Profits

(dba Seattle Social Enterprise Consultants)

Editor, Social Enterprise Magazine-Online

www.socialprofits.com 


www.socialenterprisemagazine.org
(206) 270-9344 (ph)

(206) 354-3052 (cell)

 

“The future participates actively in the present, providing part of the context within which today's decisions are made.” – Fred L. Polak

 

 






From: alumni-chat-bounces at w3.antioch.edu [mailto:alumni-chat-bounces at w3.antioch.edu] On Behalf Of Bwpurplewins at cs.com
Sent: Thursday, March 15, 2007 1:53 PM
To: alumni-chat at w3.antioch.edu
Subject: Re: [Alumni-chat] Alumni Chat Lives! 


 

What a wonderful welcome. How do I see who has registered? I believe I have. Thanks for doing this.

Barbara Winslow

School of Education
Brooklyn College/CUNY
bwinslow at brooklyn.cuny.edu
http://schooled.brooklyn.cuny.edu/winslow.html
718-951-4807
FAX: 718-9514816 



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