[Alumni-chat] Selling Anitoch!

[Seth Gordon]

I submit to you and to everyone else:

1. If you equate total enrollment woes with just the admissions office you
are missing the complete story (this is true at any college or university)

2. It takes resources to tell a story.

3. One of the crucial elements of marketing is "keeping promises." If the
story told does not meet up with the expectations of the individuals who
hope to experience that story than you will have a problem.

Having worked in the admissions office at the college some time ago
(2001-2003) and knowing several of the staff presently I can tell you that
admissions does a very good job of telling the story they can tell, with
the resources they do have. 

Also, the comparison resources of the other colleges mentioned is not the
same. While Antioch may have been held up with the Unviersity of Chicago,
Reed, Oberlin and Swarthmore some time ago, it is simply not in that
league anymore --for better or worse, it is an unfair comparison to make.

Antioch has some challenges ahead to be sure. I recommend asking more
complete questions than taking the easy way out by casting blame at any
one part of the organization.

Seth Gordon '01



Alumni Chat List <alumni-chat at w3.antioch.edu> writes:
>Antioch has been "left behind" for one simple reason:  its story is not
>told or sold adequately by the Antioch admissions office.   Antioch does
>indeed have an attractive story which should be told, but that story is
>NOT told adequately or attractively.


Seth E. Gordon, M.A.
Associate Director of Enrollment Services
Antioch University McGregor
800 Livermore St.
Yellow Springs, OH  45387
937-769-1825
www.mcgregor.edu